Cookie Policy

Effective Date: September 02, 2026

1. Introduction

New Entity HCM, LLC. ("we," "us," or "our") uses cookies and similar tracking technologies on www.newentityhcm.com (the "Website"). This Cookie Policy explains what cookies are, how we use them, and your rights to control our use of them. It should be read alongside our Privacy Policy.

2. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

3. How We Use Cookies

We use a limited number of cookies on our Website. Some are required for technical reasons in order for our Website to operate, and we refer to these as "strictly necessary" cookies. We also use one analytics-related cookie to help us understand how visitors use our Website.

We do not currently use third-party advertising or marketing cookies, and we do not sell or share your Personal Information for cross-context behavioral advertising.

A note on our website analytics: our website host, Framer, provides built-in site analytics that do not use cookies or store any persistent identifier on your device. Because this tool is cookie-free, it is not listed in the table below, but we note it here for transparency.

4. Cookies Used on Our Website

Below is a list of the cookies we use on our Website, their provider, purpose, and how long they remain on your device:

1. _ga

   • Provider: Google Analytics

   • Category: Statistics

   • Purpose: Used to distinguish unique users by assigning a randomly generated number as a client identifier. It helps calculate visitor, session, and campaign data for the website's analytics reports.

   • Expiry: 2 Years

2. _ga_P6B3R101EK

   • Provider: Google Analytics

   • Category: Statistics

   • Purpose: Used by Google Analytics to persist session state.

   • Expiry: 2 Years

5. Third-Party Booking Links

Our Website includes a link that allows you to book a call directly through Calendly. When you click this link, you will leave our Website and be taken to Calendly's own website. Calendly's use of cookies and your personal information on their site is governed by Calendly's own Cookie Policy and Privacy Policy, not this one.

6. International Data Transfers

New Entity HCM is based in the United States. If you are accessing our Website from outside the United States, including from the United Kingdom or the European Economic Area, please be aware that information collected via cookies and similar technologies may be transferred to, stored, and processed in the United States.

7. How to Control Cookies

You have the right to decide whether to accept or reject non-essential cookies.

• Cookie Banner: You can exercise your cookie preferences when you first visit our Website using our Cookie Consent Banner. You can accept or decline non-essential cookies.

• Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas of our Website may be restricted.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

9. Contact Us

If you have any questions about our use of cookies, or if you experience any problems with this site, please contact us or write to us at:

New Entity HCM, LLC.
29777 Telegraph Road, Suite 4200,
Southfield, MI 48034
info@newentityhcm.com